What is a Lead Magnet & Why Do I Need one?

A Lead Magnet is one thing that every single business needs to have - if they don't they are missing out BIG TIME!  Let's delve deeper into what a Lead Magnet is and why you should have one!

psst.. if you want to take action right now, click here to join the FREE 5 Day Lead Magnet Challenge & start growing your email list with super targeted leads!

6 Laws of Success - A Guide for Business Owners

So what does success really mean for you?

Do you define being successful in monetary terms?  When you reach a 6 figure salary or make your first million?  perhaps it's simpler than that for you.  Maybe financial success to you is having your debts paid off and making your mortgage repayments each month with money left to 'play' with.

Success doesn't always have to be financial though.

You can be successful emotionally, mentally or physically.  Success can be about power, fame, status or simply in being healthy and happy in your personal life.

Are you born successful?

The Most Important Thing in Business {Guest Blog}

What is the most important thing you need to be successful in Business?

This question is one of the most common questions I come across in the business networking and support groups I am a member of – you see a real variety of answers and it’s something that everyone will have their own answer to.

For me the answer to this question is BELIEF.

The Best 2018 Business Events for Startups, Business Owners & Entrepreneurs

Every year the UK hosts a huge range of exciting and inspirational business events for startups, business owners and entrepreneurs.

I've just got my tickets - have you got yours?!

Check out these incredible events, conferences & business expos all across the UK in 2018.  Learn, network, mingle with some of the best in the business & start building your business today!

5 Mindset Shifts Entrepreneurs NEED!

1. Speed Up When Things Slow Down

If business is slow, the economy sucks or you want to give your business a kick in the backside - speed up!  DO MORE!  More networking, more face to face events, more meetings, more interviews, videos, FB Lives, more guest blogging or podcasts!

2. There is NO BOX!

As an employee all told all day what to do: how to dress, what time to turn up, take lunch and go home.  What tasks you have to accomplish that day, how they should be done and you have to abide by the rules set within the company you work for.

10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.

1. Reserve your username across all social media platforms 

Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and trust me; you are going to need those usernames some day! 

High Converting Headlines - 4 Tips on How to Write Killer Headlines

When it comes down to the art of marketing, a high converting headline can entirely make or break your campaign.

More than ever before, the world is getting more competitive by the day, and it is up to the discerning business owner to come up with ingenious ways of staying at the top of his or her game.

The best way to do this is through funnelling more sales with the aid of a solid converting headline, that will engage even the most sceptical individuals into regular, loyal customers!

Your headline is one of the most important parts of your sales copy, whether this is online in a sales page or landing page, your email subject line or even in traditional marketing like flyers and brochures.

There are numerous ideas of how to write high-converting and persuasive sales headlines!  Bust the best ones all have these four tips in common:

How to Write High Converting Sales Headlines

1. Promises (albeit indirectly), that the reader / user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales should prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is really important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. Your headline needs to convey a sense of urgency or an element of it that your customers must act now, or as soon as possible. Make them feel that they have been missing out on a lot and right now is the best opportunity to fix this!

So, How Can You Write High Converting Headlines Easily?

One tool I absolutely love is Headlinr (yep, spelt without the 'e'!)

Once you've purchased it, it's yours forever, so no ongoing monthly fees to pay!  It comes as a handy little Chrome extension for your web browser so it's there whenever you need some inspiration!

Even better yet, you can use it for your blog titles, email subject lines, YouTube / Vimeo titles, Facebook Ads, Google Ads, Amazon headlines and pretty much anything else you can think of!

  Create high converting headlines for your blog posts!

Create high converting headlines for your blog posts!

  Use  Headlinr  for your Facebook or Google Advertising!

Use Headlinr for your Facebook or Google Advertising!

The bottom line is that it takes a skilful use of persuasive language, careful choice of words, and thoughtfulness to create a highly converting sales headline. 

Instead of paying a copywriter hundreds or thousands of pounds to create your sales headlines, why not try Headlinr?  I've got the Professional Team option which gives you automatic updates, new headlines and you can even add your own too!  Plus, it's currently on sale at only $37 (so that's around £25 to you and me!).  Awesome or what?!


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The 7 Step Plan to Successful Networking

"I've met so many who have opened doors for me and remained in my life both personally and professionally. After a while, networking doesn't feel like 'networking.' It's both serendipitous and unpredictable, and something that just naturally becomes part of your work life and your personal life."