There’s nothing worse than scouring the internet for a specific piece of information, scrolling through a ton of inks, reading the headers & snippets of info in your Google search results, clicking on a link, to receive THIS:
Or even worse...
Instead of frustrating your customers (in the event that there is a broken link somewhere when you missed fixing them), why not try to use the 404 page to help your customer find what they need?
Or better yet, to get a new lead!
Get Creative With Your Custom 404 Page
You could try being funny like these websites:
Get Constructive With Your Custom 404 Page
Airbnb do it even better though, including an image and more importantly, helpful links to other pages.
But Why Not Turn Your Custom 404 Page into a Lead Magnet?
Let's look at a few examples:
It was actually pretty difficult to find examples of a Lead Magnet 404 Page to show you - which is a good thing - it means that when you implement this on your website, you'll be ahead of the game!