Why YOU Need a Custom 404 Page (& How to Make one That Doesn't SUCK)

There’s nothing worse than scouring the internet for a specific piece of information, scrolling through a ton of inks, reading the headers & snippets of info in your Google search results, clicking on a link, to receive THIS:

google.png

Or even worse...

Why YOU Need a Custom 404 Page (& How to Make one That Doesn't SUCK).gif

ARGH!

Instead of frustrating your customers (in the event that there is a broken link somewhere when you missed fixing them), why not try to use the 404 page to help your customer find what they need?

Or better yet, to get a new lead!

Get Creative With Your Custom 404 Page

You could try being funny like these websites:

Digital Mash

Digital Mash

 
 
Wooga

Wooga

TellTale Games

TellTale Games

FPWeb

FPWeb

Bedmap

Bedmap

OR...

Get Constructive With Your Custom 404 Page

Airbnb do it even better though, including an image and more importantly, helpful links to other pages.

Airbnb

Airbnb

But Why Not Turn Your Custom 404 Page into a Lead Magnet?

Let's look at a few examples:

Steve Scott's Lead Magnet 404 Page

Steve Scott's Lead Magnet 404 Page

Graceful Resources

Graceful Resources

It was actually pretty difficult to find examples of a Lead Magnet 404 Page to show you - which is a good thing - it means that when you implement this on your website, you'll be ahead of the game!

Here's an example of the Notton House Academy Custom 404 Page

If you need help with how to fix your 404 errors, it’s one of the 7 topics covered in this 35-page, simple to follow along eBook called: How to Build a Better Website. 

ps.  You should totally get the eBook!  I wrote it.  It’s awesome!