Facebook Ads Domination Course

A Quick Tour of all Tools on the Facebook Ads Manager

NB: There is no video for this segment.  Please read the information included below or you can view it within Guide 2: Getting to Know the Facebook Ads Manager.


To access all the tools on your Ads Manager, click on Ads Manager at the top left corner. You will then see the Ads Manager Menu as you see below. If you don’t see the same image, make sure you click on All Tools at the bottom:

(The Ads Manager Menu)

(The Ads Manager Menu)

As you can see in the screenshot, the Ads Manager menu is divided into six columns.

1.   Frequently Used column – this column contains a link to 4 of your most frequently used tools in the Ads Manager

2.   Plan column – in this column you can access Audience Insights and Creative Hub

  • Audience Insights – this is where you create hyper-targeted audiences. Facebook gives you a lot of data to play with, and you can target people based on their location, interests, and behaviours.
  • Creative Hub – if you’re not ready to pay for real ads, but you want to see how it would look like to your audience, simply go to Creative Hub and create mockups for your ads. This is also where you can check the percentage of text in images you’re going to use in your ads. If there’s too much text on your image, your advert’s reach may be affected.

3.   Create & Manage Column – in this column, you have access to 6 different tools, such as:

  • Business Manager – this is simply a link to the Facebook Business Manager where you can manage multiple ad accounts in one place
  • Ads Manager – this is where you create your Facebook ads (I already gave an overview of how to create ads in the previous section of this module)
  • Power Editor – in the Power Editor, you can import and export ads as well as bulk-edit your work
  • Page posts – you can create new posts here. You can also create posts by going to your page. In this menu, you can choose whether to use your newly created post as an ad or have it published to your page as well.
  • App dashboard – if you are a Facebook app developer, you can create and manage settings for your apps in your app dashboard
  • Automated rules – with automated rules, you have more control over your hands. You no longer need to check your campaigns daily. You can just set up automated rules that will notify or update you when there are changes in your campaigns, ad sets, or ads.

4.   Measure & Report column – in this column, you can track and measure your ads and your events. The tools in this column are:

  • Ads Reporting – you can create and export reports in Ads Manager to see your most important ad metrics. You can also schedule reports to be emailed to you directly.
  • Analytics – this tool will help you analyse data from your Facebook pages as well as the pixel installed on your website
  • Events Manager – this tool allows you to create and manage your Facebook pixel, offline events, app events, add custom conversions and partner integrations.

5.   Assets column – in this section, you have easy access to important assets that you have used or will be using to create your ads, these include:

  • Audiences – this tool will help you create and manage custom audiences, lookalike audiences, and saved audiences
  • Images – this tool will allow you to upload and manage images for your pages and ads
  • Catalogues – if you have a store with many products, you can add and manage your inventory here

6. Settings column - you can access three tools in this column. These are:

  • Settings – you can access your ad account settings here, your pages, your payment settings, and your email and Facebook notifications.
  • Business settings – if you have Business Manager set up, this is where you manage your ad accounts, pages, and the people who work on them.
  • Billing – you can manage your payment settings here, and you can see all the billing transactions that have ever occurred in your ad account

Need Help Navigating Your Facebook Ads Manager?

If you’re afraid of getting lost in the Ads Manager maze, don’t be. If you need help with anything, you can simply type your query on the search bar.

Alternatively, you can also click on the Help button in the upper right corner of your screen, and the Advertiser Help Centre will appear on your screen.

Here’s where you find these useful tools:

(Use the search bar and the Help Centre if you need help with the Ads Manager)

(Use the search bar and the Help Centre if you need help with the Ads Manager)

A Quick Note

I hope this module has helped you get to know more about the Facebook Ads Manager and how you can get started creating your first Facebook advert. In the next module, I will discuss and compare Facebook Ads with Boosted Posts.

See you there!