Facebook Ads Domination Course

Module 5

Gain Maximum Exposure Using Custom Targeted Audiences

In this module, you will learn all about custom audiences and lookalike audiences and how you can target these two audiences to gain maximum exposure on Facebook.  To begin with, let’s define what custom audiences and lookalike audiences mean.

What Is a Custom Audience?

A custom audience in Facebook is composed of a group of people who have interacted with your business either on Facebook, other online platforms and even offline. 

Targeting such a group usually results in higher conversions for businesses because these are people who are already familiar with your brand.  They’re not total strangers to your business.  These people are what we call a ‘warm’ or ‘hot’ audience. 

The typical audience you create at the Ad Set level (we’ll refer to this as the default targeting system) can be targeted using their location, age, gender, languages, interests, connections, and more.  

While this default targeting system is very comprehensive by itself, the Custom Audience feature allows advertisers to reach people you can’t target with the normal settings you find in the Audience tab in Ads Manager