Facebook Ads Domination Course
Getting to Know the Facebook Ads Manager
In this module, you will learn how the Facebook Ads Manager works. I will walk you through the different sections and I will also include screenshots to make it easier for you to find your way around the Ads Manager.
What Is the Facebook Ads Manager?
The Facebook Ads Manager is your ad campaign command centre for all your Facebook ads, Instagram ads, or Audience Network ads. It is where you go to create new ads, edit and manage your existing ads, view your ad reports, manage your Facebook pixel events, your billing info, and so much more.
In addition to accessing your Ads Manager on a desktop computer, you can also access your ads using the official Facebook Ads Manager mobile app. You can download this on both Google Play Store and the Apple App Store for free. The mobile app allows you to:
- Create new ads
- Track your ads performance
- Edit and manage current ads
- Edit ad budgets and schedules
- Receive push notifications
It’s important to mention here that with Ads Manager, you can only manage 1 ad account. If you want to manage more than 1 ad account, you will need to create a Facebook Business Manager account. So, if you have clients or you need to keep your ad accounts separate (like one ad account for each business), then you need the Facebook Business Manager.
How to Access the Facebook Ads Manager
Accessing the Facebook Ads Manager is quite simple. Here’s how:
Step 1. Log in to your Facebook account.
Step 2. On the blue top navigation bar, you can you can see the white triangular arrow. Click on this arrow and then click Create Ads (see image below).
Step 3. Facebook will set up your Ads Manager. You will see this on your screen while you wait (don’t worry it won’t take more than a few seconds).
Step 4. When Facebook is finished setting up your Ads Manager, your screen will show something like this:
Now that you know how to access the Facebook Ads Manager, let me show you how you can create your first Facebook ad in the next module!