Facebook Ads Domination Course

Have a Clear Call to Action (CTA)

NB:  There is no video for this segment.  Please read the information below, or you can find it in Guide 4: How to Optimise Your Facebook Ad Design.


Even if you have the most attractive imagery used in your ad and the most engaging headline ever written, if you don’t have a clear call to action people are going to be confused by what you want them to do. 

If you want to get conversions, then you need a clear call to action on your ad.  You’re paying Facebook for your ads; therefore you want to make sure you’re getting the most out of your investment. 

For example, if your goal is to have people download a PDF, then make it clear in your ad that you’re going give them access to a PDF that’s going to solve some pain point for them.  If you want them to buy products from your store, make it easy for them to do so.   


A Quick Note

Optimising your Facebook ad design is an important part of your ad campaign.  With the right audience and the right ad design, you can have a very successful Facebook ad campaign. 

In the next module, I’m going to be showing you how your advert can gain maximum exposure by using custom targeted audiences.  Stay tuned!