Facebook Ads Domination Course
Have a Clear Call to Action (CTA)
NB: There is no video for this segment. Please read the information below, or you can find it in Guide 4: How to Optimise Your Facebook Ad Design.
Even if you have the most attractive imagery used in your ad and the most engaging headline ever written, if you don’t have a clear call to action people are going to be confused by what you want them to do.
If you want to get conversions, then you need a clear call to action on your ad. You’re paying Facebook for your ads; therefore you want to make sure you’re getting the most out of your investment.
For example, if your goal is to have people download a PDF, then make it clear in your ad that you’re going give them access to a PDF that’s going to solve some pain point for them. If you want them to buy products from your store, make it easy for them to do so.
A Quick Note
Optimising your Facebook ad design is an important part of your ad campaign. With the right audience and the right ad design, you can have a very successful Facebook ad campaign.
In the next module, I’m going to be showing you how your advert can gain maximum exposure by using custom targeted audiences. Stay tuned!