Facebook Ads Domination Course

Module 6

How to Use Retarget Marketing with Facebook

We are pretty sure in this day and age, you’ve been retargeted or remarketed by various advertisers on Facebook.  Imagine this scenario: you’re looking at nice sweaters on a random website, and moments later you go on Facebook.  While checking out your news feed, you see an advert for the nice sweaters you’ve browsed earlier. 

Think it’s a coincidence?   Nope, that’s Facebook retarget marketing in action, and it’s what we’re going to be discussing in depth here in the 6th module of the Facebook Ads Domination series. 

The Facebook Pixel’s Role in Retarget Marketing

To set up a retarget marketing campaign and reap it’s virtually unlimited possibilities for your business, you need to install the Facebook Pixel on your website.  If you don’t have a website, you can’t launch a retargeting campaign. 

Don’t worry if this sounds too technical for you – you can easily hire a web developer or designer to build your website and have them install your Facebook pixel on it. 

What Is the Facebook Pixel?

The Facebook pixel is basically a small piece of code that you need to insert into your website’s heading.  It’s just a few lines of code, but it can add a lot to your businesses’ bottom line!

Going back to the scenario we described in the introduction, here’s what happened:

That website had Facebook’s code installed, and when you visited their site, it left a cookie (not a real cookie, mind you, but a small piece of code) on your browser that allowed the website to track the actions you take on their site. 

If the site owners have set up their pixel to track specific events like clicking a button or visiting a specific page, then they can also track if you do any of these tagged events. 

In your particular case, they probably tagged you as someone who visited the site but did not purchase anything and added you to their custom audience for retargeting later on Facebook.  Hence, the sweater ad you saw.