Facebook Ads Domination Course

The 5 Types of Custom Audiences You Can Create

NB: There is no video for this segment.  Please read the information included below or you can view it within Guide 5: Gain Maximum Exposure Using Custom Targeted Audiences.  You can also refer back to the video in segment 1 of this module.


Here’s a screenshot of the different types of custom audiences you can target with your Facebook ads:

  (The different types of custom audiences you can target with Facebook ads)

(The different types of custom audiences you can target with Facebook ads)

1.    Customer file

If you collect email address from your blog subscribers, then you have a mailing list.  You can upload your list to Facebook, and it will look for your subscribers’ Facebook accounts.  You can also directly import from MailChimp.   

If you don’t have a mailing list, but you have a customer file of your subscribers which include any of the following details – email address, phone number, name, date of birth, gender, age, Facebook user ID, city, zip code, and more – then Facebook can also use these to look up your customers’ Facebook accounts and add them to your custom audience.

2.    Website traffic

To create an audience from people who have visited and took specific actions on your website, you need to have the Facebook pixel installed on your site.  Installing the pixel isn’t really complicated. 

However, to make sure there are no errors, ask assistance from someone who knows how to install the pixel.  Also, to get usable data, wait for at least 30 days so that Facebook can get a more accurate read and create a bigger audience size for your custom audience. 

3.    App activity

If you have an app or game linked to your account, you can create a custom audience of people who have launched, or took specific actions, on your app or game.        

4.    Offline activity

You can target people who have interacted with your business in-store, by telephone, or via other offline means.

5.    Engagement

The engagement option allows you to target people who have engaged with your content on either Instagram or Facebook.  This includes people who have watched your videos, opened or completed one of your lead forms, opened your collection or canvas ad and interacted with your events. 

In any of the custom audience options above, Facebook guarantees that the process is secure and that your customers’ details will be kept private.  This means that you won’t be able to see the individual profiles of your custom audience.