Facebook Ads Domination Course
What Is a Lookalike Audience?
NB: There is no video for this segment. Please read the information included below or you can view it within Guide 5: Gain Maximum Exposure Using Custom Targeted Audiences. You can also refer back to the video in segment 1 of this module.
A lookalike audience is an audience that has similar characteristics to another existing audience. Facebook has an active user base of 2 billion people that logs onto the platform each month. Their algorithm is so advanced it can detect and scope out people who are similar to your first group.
It will look for patterns and characteristics that your first group has in common and create a second group of very similar users who most probably have not interacted with your business before.
You can create a lookalike audience based on a customer list, a custom audience, your Facebook conversion pixel, or people who like your page.
For example, if you’ve got a custom audience of 20-25 year-old single females based in the United States who like Pokémon, you can create a lookalike of that audience by targeting the same demographic of women in Australia or the United Kingdom or wherever else you want.
Here’s a screenshot of the information you’d need to create a lookalike audience:
Facebook does the hard work for you. All you have to do is just basically select the audience source, the new location, the number of lookalike audiences you want to create and select the audience size. That’s it – just wait a short while, and you’ll have your lookalike audience in no time at all!