Facebook Ads Domination Course

When to use Facebook Ads Instead of Boosted Posts

NB: There is no video for this segment.  Please read the information included below or you can view it within Guide 3: Facebook Ads v's Boosted Posts.

Generally speaking, Facebook Ads are a much better option that Boosted Posts simply because it offers advertisers full control over their ads. 

The Ads Manager will allow you to split test every single aspect of your campaign.  It’s so much more flexible, and in the end, your campaign will be so much more profitable.  You can hyper-target your audience and reach even more people who have the same characteristics as your winning audience (you do this by creating a lookalike audience – something you can’t do on boosted posts). 

Creating custom audiences is easy and thanks to the audience insight tool you can research the best demographics who might be a fit for your product or service. 

With Facebook Ads, you have many different kinds of campaign objectives to choose from.  With Boosted Posts, you’ve only got a few options.  Since you’re spending money either way, it’s best just to go all the way in and use Facebook Ads.  If you think it’s beyond your skills or it’s too technical, you can always hire an agency or a consultant to help you out with your Facebook Ads campaign. 

A Quick Note

Boosted Posts works great on its own and is great for beginners who are just starting out with paid promotion.  However, it gives you very little control over your ads and may not be a very cost-effective option for your business.  

If you want complete control over how your ads run and determine the best possible adverts that will convert with your preselected audience, then you need Facebook Ads. 

Granted, learning how to manage Facebook Ads is not an easy job but it will be worth it in the end especially once you find the right combination of a high-converting advert and target audience. 

While Facebook Ads and Boosted Posts are great promotion vehicles, there are still so many other things to consider.  In the next module, you’re going to learn how to optimize your Facebook Ad design because first impressions do matter, especially to cold audiences.